An Overview of L’Occitane’s Development in Brazil
The French company L’Occitane Group, a major participant in the Brazilian beauty market, reaches out to dr rashel vitamin c serum local customers via two different brands: L’Occitane en Provence and L’Occitane au Brésil. André Abramo, the Brazilian head of L’Occitane Group’s Brand Strategy & Marketing Communications, talks about their achievements.
Companies Shown in Brazil
Editor’s Pick: Which L’Occitane brands are available in Brazil?
André Abramo: We concentrate on L’Occitane au Brésil and L’Occitane en Provence. Furthermore, Sephora sells Sol de Janeiro, a member of our group, everywhere, including in Brazil.
Manufacturing and Regional Production
Exclusive Beauty News: Does your Brazilian facility work with brands other than L’Occitane au Brazil?
André Abramo: We founded our facility in Louveira, São Paulo, to aid in the expansion of L’Occitane au Brésil. Over the next three years, there will likely be a considerable expansion of this brand. Meanwhile, our Manosque facility in France produces L’Occitane en Provence goods.
The coexistence of the two L’Occitane brands in Brazil is a topic of premium beauty news. How do they get along?
André Abramo: We distinguish between imported (L’Occitane en Provence) and domestic (L’Occitane au Brésil) items, even if customers see L’Occitane as a single, huge brand. L’Occitane en Provence caters mostly to wealthy class-A customers, appealing to the premium market. However, class B and ambitious class C consumers, especially an increasing number of young people interested in beauty care, are drawn to L’Occitane au Brésil.
Market and Sales Performance Premium Beauty News: What are the two brands’ respective sales figures?
André Abramo: L’Occitane au Brésil grows by 35–40%, almost tripling its customer base and output, while L’Occitane en Provence sees a 5-6% rise in product volume. For the third year in a row, L’Occitane au Brésil rises by over 35% and L’Occitane en Provence by over 7% in terms of value. Both brands cater to distinct Brazilian market sectors, which work in concert rather than against one another.
Prospective Growth Strategies
Premium Beauty News: Is there a plan to bring L’Occitane au Brésil to further Latin American or international markets?
André Abramo: Over the next three years, L’Occitane au Brésil will mainly expand in the Brazilian market. We are talking about possible growth into markets in Europe, the Americas, and Latin America, but these ideas are still in the strategic planning stage. We think there is a lot of room for worldwide expansion for L’Occitane au Brazil.
Pay Attention to Other Group Brands
Premium Beauty News: In Brazil, what about other group brands like Elemis and Sol de Janeiro?
André Abramo: In Brazil, we’ll continue to concentrate on the two L’Occitane brands. Our New York team will still be in charge of managing Sol de Janeiro, primarily for the North American market. Since we anticipate significant growth from our current brands, there are currently no plans to launch any group brands in Brazil.
Brazilian Consumer Preferences
Premium Beauty News: What are Brazilian consumers’ preferences when it comes to beauty?
André Abramo: The Brazilian market has a significant preference for hair care and perfumes. While concentrating on our best-selling products, we are innovating in these sectors. Our mission at L’Occitane au Brazil is to pioneer ground-breaking solutions in the body care sector.
The Significance of Premium Brazilian Ingredients Beauty News: Do shoppers in Brazil respect products made locally?
André Abramo: Essential components of our brand identity are those that honor Brazilian nature. To surprise our customers and make sure that our goods stay true to the brand’s vision without becoming corny, we want to incorporate lesser-known Brazilian ingredients.
Popular Scents in Brazil
Superior Beauty News: Which scents are well-liked in Brazil?
André Abramo: The warmer weather makes light, fresh scents popular. Capim Limão, a refined citrus scent exclusive to Brazil, is our best-selling item. Additionally, florals are successful, particularly ones with unique components like Flor de Carambola.
Premium Market’s Vision for Brazil Beauty News: How do you see the Brazilian beauty industry?
André Abramo: Large, established brands dominate the Brazilian beauty industry, which presents a wealth of chances for fresh, creative businesses. Gen Z is becoming a more powerful generation, influencing fashion and interacting with companies on social media. With the aid of our franchisees, direct sales channels, and retail locations, this trend will enable us to expand considerably in Brazil.
Author Bio
Muhammad Ali is a seasoned beauty writer who has worked in the cosmetics business for more than ten years. He is an expert in skincare goods and has a strong interest in anti-aging products. Ali has written a great deal on the advantages of using different serums; he often talks about the brightening and rejuvenating properties of the well-known Dr. Rashel Vitamin C Serum. Numerous websites and beauty publications have covered his work, in which he offers advice on how to keep skin looking young and healthy. Ali’s in-depth knowledge of skincare science enables her to communicate difficult ideas in an approachable manner, empowering his readers to make wise choices about their beauty regimens. Ali likes to try out new cosmetic products and report back to his audience on his results when he’s not blogging.
