The MENA (Middle East and North Africa) market consists of 21 markets. It is a diverse and big Asian market. Businesses strive to get recognition here because of the number of audiences it has. The population of the MENA region is more than 493 million. This region is home to not only diverse audiences but cultures and the number of languages spoken here is more than 60. Despite the diversity of this region, there is one unifying element, the Arabic language. So businesses who wish to secure a strong place in the MENA really need translators from an Arabic translation company.
If you are one of those businesses who want to enter a bigger market, the MENA region is perfect for you. But for that, you need to know the language that is spoken the most there, which is of course the Arabic language. So let’s get in this read and see how we can help you establish your presence in the MENA region.
Hold of Languages Over Humans
Language holds great power over us. Of course, it’s humans who have come up with language. Language not only gives us words to convey information but also propagates our emotions. This has given rise to multiple languages and today we have more than 7000 languages. These languages are both actively and passively spoken all around the world. It is language that holds power in our social as well as economic context. This is the reason that language is an important phenomenon for businesses.
Importance of Language in Business
Language is one of the strongest tools for businesses. We humans communicate with language and often in one society, all the members at least share one language if not two. This unity of languages makes it easy to communicate with that particular society, especially in the eyes of the business community. In the business sector, language allows brands to communicate effectively with their audiences and show them what they are selling. Effective communication is at the heart of every successful business operation.
In the case of different languages, all businesses need is translation and voila this barrier is removed. In order to climb the global ladder, businesses need to know all the languages that their audiences are speaking. Now no one can learn thousands of languages. So the simple way out is to go for professional and accurate translation services.
Language – Key to MENA Region’s Success
As we all know, the MENA region is the region with a great population and so it becomes a center point for businesses who wish to enter the global world. Targeting regions on the base of population and the interest of consumers are the two important things that businesses notice. And the MENA region offers both. This region or market consists of 21 countries where you can imagine the linguistic and cultural diversity would be huge. In order to grab the attention of this audience, businesses need to translate their content into the language of the target audiences. For instance, Persian is the official language of Iran so to target Iranian citizens, you need to translate your business in Persian. If you need to target Turkey, you need help from a Turkish translation company as Turkish is the official language of Turkey.
Language allows businesses to build strong and meaningful relations with their audiences. With the help of trust and confidence, skiing over an audience becomes easy. And it’s the most important thing, isn’t it? However, one thing you need to remember here is that language isn’t the only key. Knowing about the interests of the audience, and shifts in consumer behavior are also two of the most important things.
Making Use of Effective Strategies
There are some strategies that you can consider when entering the MENA region. You can create your own strategies as well, but remember that the center of attention is your audience. So your strategies should wholly circulate around them with the prospect of Arabic language as it is the most spoken language in the MENA region.
Translation and Localization
As a business, you should not only translate but localize your content for the sake of the audience. Localization gives you a more competitive edge as you not only provide content in the audience’s language but also make it culturally acceptable for them. So it’s vital to hire people from a translation agency for the sake of perfection and accuracy.
Influencer and Social Media Marketing
Social media and influencer marketing are two of the marketing strategies here each of them holds special importance. Influencer marketing is when you hire local influencers and get them to advertise your products, it gives the audience a familiar face which makes it easy for them to trust your brand. Whereas, social media marketing allows businesses to use social media to spark interest in the audiences. By using both of these approaches, your business can translate the content into Arabic and become famous in the MENA region.
Final Words!
Entering the MENA region in order to go global, is a wise step for businesses. By translating our content into Arabic, your business can stand out in the crowd and later enter the global markets. Using influencer and social media marketing approaches further takes your business to the top. Remember, the Arabic language is the key for the MENA region as it is spoken in all 21 countries.
