Since the category of “retro shoes your dad wears” became a trend amongst “non-dads,” New Balance’s fame immediately skyrocketed.
New Balance is surely a brand name that you’ve heard being thrown around here and there over the past couple of years. In fact, to some, it may seem like this brand came out of nowhere all of a sudden, but that is far from the case. With its products competing with some of the industry giants, such as Nike and Adidas, New Balance is on the rise to new horizons.
Stand Your Ground
Initially established in 1906, New Balance was built upon the foundation of better stability, hence the name. Its founder found that many shoes of the time lacked arch support, which turned out to be the root cause of inadequate balance. Hence, New Balance literally started a brand-new era of balanced footwear. With the development of the company over the past century, to this day, New Balance is renowned for the amazing stability that its shoes provide. So much so that it had been a top contender for athletes all over the world before the fashion industry took over.
Dad Who?
It all started with the “Dad-shoe” craze that took the world by storm over the past decade. “Dad-shoe” is simply a term used to describe a specific style of chunky, often oversized sneakers. These shoes typically have a bulky silhouette, exaggerated soles, and a retro-inspired design. They are called “dad shoes” because they resemble the practical sneakers that many fathers or older men might wear for comfort and support. The New Balance 550 was the first to take the cake due to the fact that it perfectly met the criteria of the trend. The New Balance 550 was (and still is) a sneaker so iconic that even if you yourself didn’t own a pair, you definitely knew someone who did.
Double Two Shoe
Although it was the New Balance 550 that was the star of the show, the entirety of New Balance’s aesthetic revolves around the “chucky dad trainer” aesthetic. A great example of this is the New Balance 2002R, which was released back in 2010, discontinued shortly after, and re-released in 2020 better than ever.
If you ever thought that running shoes were rather ugly, you wouldn’t be the only one. Brands typically tend to prioritize function over fashion when it comes to the overall performance of running shoes. Not New Balance, though. The New Balance 2002R is the perfect example of a shoe that is a perfect blend of aesthetically pleasing style and high performance, topped off with premium craftsmanship. It’s fair to say that it doesn’t get better than this.
Cream Of The Crop
Whether you’re a sneakerhead, a vintage lover, or generally looking to buy a shoe that will last you a lifetime, then the New Balance 2002R is the right answer for you. This sneaker is truly as sturdy as it gets. Due to the high-caliber suede and mesh upper, the 2002R will, without a doubt, withstand the wear and tear of your everyday life while also remaining breathable—one less thing to worry about!
Comfortable doesn’t even begin to explain the 2002R. Thanks to New Balance’s ABZORB technology, N-ergy outsole, and stability web, you’ll be introduced to a whole new world of heel cushioning, shock absorption, and arch support. The best part? The 2002R features an outstanding contoured sole that makes it feel like it’s an extension of your foot.
Where To Shop?
Discover the ultimate comfort and performance of the New Balance 2002R. It’s not just a shoe—it’s your perfect companion for long-lasting comfort. Whether you’re hitting the track or exploring the city, the New Balance 2002R promises a fit that feels just right. Find your perfect pair today through Mad Kicks’ online store.
