Did you know there are 2.71 billion online shoppers which makes about a third of the world’s population in 2o24? This online shift in buying behaviors and shopping underscores the need for a strong digital presence.
If you want your business or brand to flourish in the ever-evolving digital landscape, you need to hire a digital marketer. However, to hire refined talent it is crucial to learn what a digital marketer is and what responsibilities they are meant to perform.
Let’s get into it!
What is a Digital Marketer?
A digital marketer is someone responsible for promoting the products and services of a business using digital channels. They have extensive knowledge of how search engines, social media, online advertisements, and websites can generate sales, traffic, and leads, or build brand awareness.
They typically combine social advertising, creativity, and data analysis to optimize the online presence of various businesses. It helps a brand interact more effectively with its potential and target customers. However, there are several roles that a digital marketer plays in spreading a brand’s message among its audience. Some of these roles are described below.
What does a Digital Marketer do?
Digital marketers are responsible for driving lead generation and brand awareness through various digital channels — both paid and free — that are at a company’s disposal. These channels include the company’s website, social media, search engine rankings, display advertising, email, and blogs.
The digital marketer focuses on each digital channel’s key performance indicators (KPIs) to measure their performance. For example, a marketer responsible for SEO might measure a website’s organic traffic.
Following are some key Digital Marketer Skills that are crucial for driving successful marketing campaigns for any business or brand;
Search Engine Optimization
Digital marketers have extensive knowledge of how search engines function and they use this knowledge to make their web content more accessible and visible to potential customers. SEO specialist tasks and search engine marketing (SEM) techniques involve keyword research to target potential audiences through search engine rankings.
Content Marketing
one of the primary ways that digital marketers use to build an online presence and attract customers to a business’s website is by producing audiovisual and written content.
UX and UI
Digital marketers develop the user experience (UX) and user interface (UI) of their various digital platforms to engage their audience and make it easier to promote a company’s content.
Analytics
Data analysis is a crucial role of a Digital Marketer. Digital marketers use analytics tools to determine what types of ads and content result in the most sales and conversions and track traffic on a website.
Social Media Marketing
Social media marketing roles are all about techniques to reach vast audiences using social media channels like Twitter, Facebook, Instagram, LinkedIn, Reddit,— and that requires masterminding relevant and smart content campaigns. A digital marketer should know how these social media platforms work, what type of content their audiences enjoy, and how to maintain mindful interactions with the customers as well as opportunities to court prominent influencers.
Inbound Marketing
Inbound marketing involves your company website’s ability to engage, attract, and convert users. Typically, it involves adding useful and interesting content to your site—through helpful blog posts, leadership articles, and so on. These should be catchy enough that your audience will share them through other channels or written to rank highly for commonly searched queries.
Email Marketing
Email marketing is the most fastest and effective way to nurture relationships with your existing customers, boost their level of engagement with your brand, and keep them informed with updates. Therefore, a Digital Marketer must know how to effectively engage with customers over email to ensure maximum conversions and maintain a high customer retention rate.
Conclusion
In conclusion, finding the right talent to manage digital platforms in-house can be challenging for small to medium-sized businesses. Therefore, it is better to outsource digital marketers from reliable agencies.
For example, Hireadev is a reliable outsourcing platform that has seasoned marketing professionals providing comprehensive digital marketing services at a stellar price.
So, what are you waiting for? Visit their website now and reach out to them for more information. Your chance of becoming successful is just a click away!
