The Origins of Anti Social Social Club

The Origins of Anti Social Social Club

Anti Social Social Club (ASSC) has carved a unique niche in the fashion world with its bold designs and intriguing ethos. From its inception, the brand has captured the attention of streetwear enthusiasts and celebrities alike. This guide will delve into the origins, designs, collaborations, and must-have pieces from Anti Social Social Club’s collection. Let’s embark on this stylish journey! Anti Social Social Club was founded in 2015 by Neek Lurk, a former social media manager for Stüssy. Neek’s vision was to create a brand that resonated with the feelings of isolation and disconnect, which he personally experienced. This unique perspective quickly garnered a dedicated following.

2. The Philosophy Behind the Brand

The ethos of ASSC revolves around themes of loneliness, anxiety, and mental health. The brand’s name itself reflects a sense of social detachment, resonating with a generation grappling with similar emotions. This raw and honest approach has struck a chord with many.

3. Iconic Designs and Signature Styles

ASSC’s designs are known for their bold, simple aesthetics. The logo, often emblazoned across hoodies, t-shirts, and caps, is instantly recognizable. Bright colors, camouflage patterns, and unexpected phrases are staples of the brand’s collections.

4. Collaborations with Other Brands

Anti Social Social Club has collaborated with a variety of, enhancing its appeal and reach. Notable collaborations include partnerships with Bape, Nike, and Playboy. Each collaboration brings a unique twist to ASSC’s signature style.

5. Seasonal Collections and Themes

Each season, ASSC releases new collections that often revolve around specific themes or emotions. From “Still Stressed” to “Mind Games,” these themes provide insight into Neek Lurk’s mindset and the brand’s evolving narrative.

6. Limited Edition Releases

ASSC is known for its limited edition drops, which create a sense of urgency and exclusivity. These releases often sell out within minutes, adding to the brand’s mystique and desirability.

7. Must-Have Pieces for Your Wardrobe

Certain pieces from ASSC have become iconic and highly sought after. Key items include the classic logo hoodie, the “Get Weird” t-shirt, and the camo print windbreaker. These staples are essential for any streetwear enthusiast’s collection.

8. The Impact of Social Media on ASSC

Social media has played a crucial role in the rise of Anti Social Social Club. Platforms like Instagram and Twitter have allowed the brand to cultivate a global following and maintain a direct line of communication with fans.

9. How to Style ASSC Apparel

Styling ASSC apparel is all about embracing the brand’s rebellious spirit. Pairing their hoodies with distressed jeans and sneakers creates a laid-back, edgy look. Mixing ASSC pieces with high-end fashion items can also result in a chic, street-smart ensemble.

10. Where to Buy Authentic Anti Social Social Club Gear

To ensure you’re purchasing genuine ASSC items, buy directly from their official website or authorized retailers. Beware of counterfeit products, especially on resale platforms.

11. Caring for Your ASSC Clothing

Maintaining the quality of your ASSC clothing requires proper care. Wash items inside out in cold water, avoid excessive drying, and store them properly to preserve their condition.

12. The Resale Market and ASSC

The resale market for ASSC items is thriving, with some pieces fetching high prices due to their limited availability. Platforms like Grailed and StockX are popular for buying and selling these coveted items.

13. Spotting Fakes: How to Ensure Authenticity

To avoid purchasing fake ASSC items, check for inconsistencies in logos, stitching, and tags. Authentic pieces have a specific feel and quality that counterfeits often lack.

14. Celebrity Endorsements and Sightings

Celebrities like Kanye West, Kim Kardashian, and Travis Scott have been spotted wearing ASSC, further boosting the brand’s popularity. These endorsements have helped cement ASSC’s status in the fashion world.

15. The Future of Anti Social Social Club

The future looks bright for ASSC, with ongoing collaborations and new collections keeping the brand fresh and relevant. As the conversation around mental health continues to grow, ASSC’s message remains impactful and timely.


Anti Social Social Club has successfully merged fashion with raw, emotional expression, creating a brand that resonates on a deep level. Its unique philosophy, iconic designs, and influential collaborations have solidified its place in the streetwear pantheon. Whether you’re a longtime fan or new to the brand, there’s no denying the allure and of ASSC

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